AnglingTrust The voice of Angling


Angling Trust launches new ‘home-grown’ membership adverts


Image: The Trust's 3 new membership advert designs.
High-res, web ready and printed poster versions available below.

Press Release for immediate release: Monday 20th August 2012
Angling Trust launches new 'home-grown' membership adverts

The Angling Trust doesn't yet have big budgets for marketing campaigns but it does have a committed membership with a huge array of talents and expertise, many of whom are prepared to give generously of their time for the benefit of angling as a whole. The guys at the Leominster membership office were thrilled when Ian Sutton volunteered to help with the Trust's new membership campaign adverts, especially as Ian is a director of a top creative agency, Milestone Design, with first-hand experience of working with top brands including the RAC.

Ian has created three stunning posters promoting the Angling Trust's work to sea, game and coarse anglers featuring his young fishing fanatic son Max with a message to support the future of our sport.

Angling Trust National Campaigns Coordinator Martin Salter said:
"We constantly need to promote awareness of the Angling Trust's important work and to encourage more anglers to join up and support our campaigns for fish and fishing. We hope that Ian's new coarse, sea and game membership posters will encourage anglers of all disciplines to join together to protect our fish and fisheries for future generations. We are asking anyone who goes fishing, works at an angling publication or is involved in the angling trade to help us get these posters out there by displaying them at their business or by reproducing them in their printed publications".

Will Smith, Membership Manager at the Angling Trust explains how the posters came about:
"Ian and I decided to meet at 'The Big One' fishing show in Farnborough. Ian brought along three concepts for our new membership campaign - as well as his son, Max aged 9. All three adverts were striking and featured powerful imagery and strong calls to action. But one featured a photograph of Max with a large sea fish, a wrasse, he'd caught on holiday. With the headline, 'Protect the future of your fishing' we knew the message would really resonate with anglers.
Because the Angling Trust is about uniting all branches of angling, we asked Ian if he could get shots of Max with coarse and game fish as well. Ian explained that he and Max were both very keen all round fishermen, so that wouldn't be a problem. He also told us that Max suffered from epilepsy and that fishing was a fantastic way to build much needed confidence and self esteem."

Ian Sutton, from Milestone Design said:
"Max and I love all kinds of fishing, so it wasn't too tricky to come up with the range of photographs that the Angling Trust wanted for the campaign. In fact, the day we went carp fishing, Max caught one before I'd even got the camera out of the bag! I'm really pleased that by becoming the "face of the Angling Trust" Max will be doing his bit to encourage all anglers to join up and support their sport. For less than 50p a week it's a bargain that no fisherman can ignore!"



1] Printed A3 posters are available by emailing Please specify the versions that you would like to receive. When the posters arrive please display them at your local venue or tackle shop.

2] These adverts are available for download as print ready PDF artwork for publications with crops and bleed at the following three links. Please include these in your magazine or newsletter whenever you have space available:

  • Coarse Version for publications A4 full page- HERE (7MB File)
  • Coarse Version for publications A4 half page - HERE (2.9MB File)
  • Sea Version for publications A4 full page - HERE (4.5MB File)
  • Game Version for publications A4 full page - HERE (3MB File)

3] Posters are available for download as PDF files for home printing at the following three links. Please print these and display them at your local venue or tackle shop:

  • Coarse Version for home printing - HERE
  • Sea Version for home printing - HERE
  • Game Version for home printing - HERE

4] Jpeg versions for use on your website and Facebook
(not suitable for print) are available for download at the following three links. Please post these on your website, Twitter, Facebook and on web forums with a link to this news article on our website about these adverts:

  • Coarse Version for websites/Facebook - HERE
  • Sea Version for websites/Facebook - HERE
  • Game Version for websites/Facebook - HERE

Media Contacts:

Martin Salter -
Will Smith -
Download this press release as a Word Document - HERE

Milestone Design:
Ian Sutton -
01494 676436


Sea version


Coarse version


Game version

Contact: Angling Trust Eastwood House, 6 Rainbow Street, Leominster, Herefordshire HR6 8DQ
Tel: 0343 5077006 (For Membership enquiries select Option 1) |
Calls to our 0343 number are charged at the same rate as normal landline numbers.
Office hours are Mon - Thu 9.00-5.00 and Fri 4.30. Please leave a message if you call outside these hours or email us.
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Angling Trust Limited is a company limited by guarantee, company number 05320350

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